medical writing and information design
 
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copy and design with a medical bent

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1. About

Serum is a niche comms studio for people who have information they want to share with medical practitioners or patients.

Medically speaking, serum is the clear fluid left over after blood clots. It's blood minus cells and clotting factors. Despite it's clear appearance, serum contains lots of good stuff: proteins, antibodies, electrolytes, enzymes and other important substances. Serum can be separated from a donor's blood and given it to someone else to do things like provide immunity or neutralise a toxin.

Serum production is also metaphor (or is that an analogy?) for my style of medical content/copy creation. From good quality evidence,  I remove the 'clots' and distill clear, concise and useful information for your audience. And with the type of strategic and design thinking that only comes from experience, I can also help you get the information to your audience through print and digital channels.

 
 
 
 
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services available

If you have medical information that could be useful to practitioners or patients, but you're wondering how to make it stand out in the surging tidal wave of other information – let's talk.

What often happens in the world of medical and health communications is that the people who have the information get totally obsessed with credibility and quality of evidence. Sure, these things are absolutely important, but the whole key to connecting with your audience (ie the people who need the information) is making it understandable, meaningful and interesting to them. You need to stimulate the logic, reason and emotion parts of your reader's brain.

Sometimes, it's about more than the right words. And that's my thing – presenting high quality information in a way that appeals to your audience. So it stands out, and sticks.

 
 

medical writing

 


Editing

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copywriting

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brand and identity

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Private Walk

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website creation

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client engagement strategies

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Grooming

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I have been using The Walking Rovers since they trained my husky, Cyrus, as a pup. Cyrus is now five years old. The faces sometimes change, but each dog walker and sitter has been consistently compassionate and diligent.
— Corinne Mafnas
 
 
 
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work

 

get in touch

You can call me on 0434 679 479,  email at raquel@serum.studio, or fill in the form below.

 
 
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